Fast
pace of globalization, rapid rise of internet enabled hand held devices and
breakneck speed of internet penetration has totally overturned the concept of
how a message originated, how it is communicated and how it deciphered by the
intended recipient. The days when a
reporting, despite its quality or clarity, was deemed fit to get the message
across, are long gone. Both the world of
communication as well as the target audience has undergone a sea change and the
mass communication industry has been quickly reinventing itself to respond
adequately to this transition. It as such is a happening industry with
tremendous growth potential in the coming times. The prediction that this industry will grow at
a phenomenal pace is based on some solid data and research studies.
With
an unprecedented growth in the number of television sets, broadcasting
technologies, news channels, radio stations, advertising industry and the
granddaddy of it all—the internet—the sun is likely to keep shining brightly on
graduates achieving their degrees and diplomas
from top mass communication
colleges in Raipur.
Till
the advent of satellite TV and the 24-hour news format it espoused, mass media
was generally restricted to newspapers, magazines and half an hour slot or so for
news on TV. With economic liberalization and entry of foreign players in this
sector, mass media underwent a sea change both in terms of form and ownership.
The rise of new media has spewed forth a whole new range of possibilities and
profiles. Graduates in the discipline from quality institute offering top class
mass communication courses in
Chhattisgarh can build successful career in journalism, advertising, public
relations and publishing industry among others.
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