Friday 19 August 2016

Mass Communication Offers Promising Career Prospects

Fast pace of globalization, rapid rise of internet enabled hand held devices and breakneck speed of internet penetration has totally overturned the concept of how a message originated, how it is communicated and how it deciphered by the intended recipient.  The days when a reporting, despite its quality or clarity, was deemed fit to get the message across, are long gone.  Both the world of communication as well as the target audience has undergone a sea change and the mass communication industry has been quickly reinventing itself to respond adequately to this transition. It as such is a happening industry with tremendous growth potential in the coming times.  The prediction that this industry will grow at a phenomenal pace is based on some solid data and research studies.

With an unprecedented growth in the number of television sets, broadcasting technologies, news channels, radio stations, advertising industry and the granddaddy of it all—the internet—the sun is likely to keep shining brightly on graduates achieving their degrees and diplomas  from top mass communication colleges in Raipur.


Till the advent of satellite TV and the 24-hour news format it espoused, mass media was generally restricted to newspapers, magazines and half an hour slot or so for news on TV. With economic liberalization and entry of foreign players in this sector, mass media underwent a sea change both in terms of form and ownership. The rise of new media has spewed forth a whole new range of possibilities and profiles. Graduates in the discipline from quality institute offering top class mass communication courses in Chhattisgarh can build successful career in journalism, advertising, public relations and publishing industry among others.